One business per category. Per market.
Local SEO cannot honestly be sold to you and your competitor at the same time. So Real Local closes a territory once somebody claims it, and the next business that calls gets told no.
The measurement
Everything starts with one number.
The Real Local Visibility Score rates your Google presence out of 100 against a fixed rubric. Same five pillars for every business, every month, so improvement is a number you can see rather than a claim you have to take on faith.
The typical score when a business first runs the scan. Most of the gap is unclaimed basics, not hard competition.
Profile foundation
Categories, hours, services, description, links. The part Google reads first.
Proof and reviews
Count against your top three map competitors, rating, how fast new ones arrive, whether you reply.
Consistency
Name, address and phone matching across the directories Google cross-checks. Duplicates found and killed.
Map position
Where you actually place for five real search terms across a grid of your service area.
Activity
Posts, photos and answered questions. Google favours profiles that are clearly alive.
What happens after you sign
Ninety days, three phases, named milestones.
Local rankings move on Google's schedule, not mine. What I can promise is that specific work happens on specific days, and you can check it.
Days 1 to 14
Foundation
Territory call, profile access, baseline score locked in. Categories corrected, services and description rewritten, hours and links fixed, duplicate listings found.
Milestone Baseline score recorded and sent to you
Days 15 to 45
Authority
Weekly posts start. Review requests go out to your recent customers. Citations built and cleaned. Photos added on a schedule. Questions seeded and answered.
Milestone First review velocity increase
Days 46 to 90
Momentum
Grid rankings retested against the same five terms. Categories and services tuned against what is actually converting. Competitor gaps closed.
Milestone 90-day review, score compared to baseline
Pricing
Three tiers. Published prices. No quote required.
Every tier includes the territory lock for your category and market. The difference is how wide the work reaches.
Presence
For a business whose profile is neglected but whose competition is not fierce.
- Territory locked for your category
- Full profile optimization and monitoring
- Weekly posts, written and scheduled
- Review responses handled within 24 hours
- Monthly Visibility Score report
3-month start, then monthly
Growth
For a business fighting for the map pack against three or four real competitors.
- Everything in Presence, plus
- Listings and NAP cleanup across 50+ directories
- Duplicate listing removal
- Grid rank tracking on 5 target terms
- Competitor visibility comparison
- Automated review request campaign
3-month start, then monthly
Authority
For multi-location businesses or anyone who wants the website pulling its weight too.
- Everything in Growth, plus
- Up to 3 locations or service areas
- One location landing page built per quarter
- Local schema and on-page SEO on your site
- Website Care plan included
- Quarterly strategy call
3-month start, then monthly
Before you decide anything
See your score and whether your territory is even open.
The scan runs against your live Google Business Profile. No login, no access granted, no call booked. If your category is already claimed in your market, you will find out in about a minute instead of after a sales pitch.
Fair questions
The things people ask on the first call.
What counts as a territory?
A category paired with a market. Roofing in Altoona is one territory. Roofing in Johnstown is a different one. If you serve both and want both locked, that is the Authority tier.
What if my competitor claims it first?
Then I tell you it is closed and point you at something else that will actually help, or at another agency. I would rather lose the sale than take money for work I cannot do honestly.
Can you guarantee I will rank number one?
No, and anyone who does is either lying or about to get your profile suspended. What I guarantee is the work: the specific tasks in the 90-day arc happen on schedule, your score is measured the same way every month, and you can see both.
Do I have to give you access to my Google account?
You add me as a manager on the Business Profile itself, which is separate from your Google account and takes about 30 seconds to revoke. The free scan needs no access at all.
Why three months to start?
Because month one is almost entirely foundation work and Google takes weeks to reflect it. Judging results after 30 days would be judging an empty oven. After month three you are month to month with 30 days notice.
Is Real Local a separate company?
No. It is a program run by Burket Web Design, LLC. Your contract, invoices and payments are all with Burket Web Design, and you are working with the same person either way.