Email & text marketing
The cheapest customer you will ever get already bought from you.
Most small businesses spend everything chasing new leads and nothing staying in front of the people who already paid them once. This fixes that, with campaigns written and sent for you.
The argument
You are sitting on a list you never use.
Every invoice, every quote request, every job you have ever completed is a name that already trusts you. Reaching them costs almost nothing compared to buying a stranger's attention.
Two campaigns a month
Written, designed and sent.
Not newsletters nobody reads. Campaigns with a reason to exist, tied to your season, your capacity and what you actually want more of.
Seasonal reminders
Gutters before fall, systems before the first freeze, spring cleanups. The customer was going to need it anyway. You just want to be the one who reminded them.
Filling a slow week
A short offer to your list when the schedule has a hole in it. This is the campaign that pays for the whole retainer, and it only works if the list already exists.
Appointment reminders
Cuts no-shows sharply, and it is the single most appreciated message you can send. People do not mind a text that saves them a wasted afternoon.
Reactivation
Everyone who has not booked in twelve months, contacted with something specific rather than "we miss you." Usually the highest-return campaign of the year.
Review requests
Sent a day or two after a completed job, with a direct link. This feeds straight into your local rankings, which is why it is worth doing properly.
Proof and updates
A big job finished, a new service, a new hire, an award. Low pressure, and it keeps you in the inbox so the next reminder is not the first thing they hear from you in a year.
Set up once, runs forever
The automations that do the quiet work.
These get built in the first month and then run without anyone touching them. They are usually where the return actually comes from.
New enquiry follow-up
Somebody fills in your form and hears back instantly, then again in two days and once more after a week if they have gone quiet. Most quotes are lost to silence rather than price.
Post-job review request
Fires two days after a job is marked complete. One text, one link, one follow-up if they do not respond. This is the engine behind review velocity, which is a scoring pillar in Real Local.
Quote follow-up
A quote sent and not accepted after five days gets one polite nudge. Not pushy, just a reminder that you are still available. It closes work that would otherwise quietly vanish.
Annual service reminder
A year to the day after their last job, they hear from you. For anything on a maintenance cycle this single automation can carry the whole retainer on its own.
List building on your site
A reason for a visitor to give you an email before they are ready to buy, wired into your website and flowing straight onto the list. Without this the list stops growing.
Pricing
One plan. Both channels.
Email and text together, because the right channel depends on the message and splitting them into two products would be an invoice decision rather than a marketing one.
- 2 campaigns a month
- All five automations built
- Copy and design included
- List cleanup and import
- Signup forms on your site
- Two months free if paid annually
Sending platform billed separately, typically $20 to $60 a month depending on list size. In your name, no markup.
Text marketing has real rules, and I follow them.
SMS is regulated far more tightly than email. Sending marketing texts to people who have not clearly opted in can carry serious per-message penalties, and the liability sits with your business rather than mine.
So every text campaign is built on documented consent, every message identifies your business, and every message includes a working opt-out that I actually honour. If your existing list was collected without a clear opt-in for texts, we start with email and build a compliant text list from there. I would rather have that conversation on day one than have you find out later. I am not a lawyer, and for anything unusual you should check with one.
Questions
Before the call.
I do not have a list. Is this pointless?
You almost certainly have one, it is just not in a spreadsheet yet. Old invoices, your accounting software, your phone contacts, past quote requests. The first month is largely pulling that together and cleaning it up. If there is genuinely nothing there, start with local SEO and come back once you have customers to talk to.
Will this annoy my customers?
Two useful messages a month from a business you hired and liked is not annoying. Weekly newsletters full of nothing are. The volume is deliberately low and every send has to justify itself, which is also why the plan is two campaigns rather than eight.
Which platform do you use?
Depends on your list size and whether you need texts. Usually Mailchimp, Brevo or Klaviyo for email and a dedicated SMS provider alongside. The account goes in your name and you can export the whole list at any time.
What if I already use something?
Then I work in it. Switching platforms for no reason is churn you do not need. I will tell you if the one you have is genuinely holding you back.
How do I know it worked?
Bookings, not open rates. Every campaign has a tracked link and, where it makes sense, a code or a specific offer so we can attribute the work it produced. Open rates are a vanity metric that got substantially less reliable a few years ago anyway.
Can this run alongside Real Local?
It works better that way. The review request automation directly feeds review velocity, which is one of the five pillars in the Visibility Score. The two services push in the same direction.