Local SEO
Why you show up for some searches and not others
Google ranks the map separately from the rest of the page. Three things decide it, and two of them are yours to move.
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Free resources
Short, practical writing about getting found on Google, aimed at people running the business rather than people running the marketing. Everything here is free to read with nothing to fill in. If you want it as it goes up, there is an email below.
Google Business Profile
The one profile setting that decides most of your ranking
Your primary category outranks almost everything else you can change, and most businesses picked it once and never looked again.
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Reviews
How to answer a bad review without making it worse
The bad review is read by far more people than the one who wrote it, and your reply is what they are actually judging.
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Google Business Profile
What to post on your Google profile when nothing is happening
Posting weekly is a ranking signal and the first thing everybody drops. Here is what to put up when the week was ordinary.
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Websites
Do you need a new website to rank on Google Maps?
Usually no. Anyone who says otherwise before looking at your profile is selling you the wrong thing first.
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The Friday email
One thing a week that moves your ranking.
A change worth making to your Google profile, why it matters, and roughly how long it takes. Short and practical, the same as everything else here.
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First one lands this Friday.
- One a week, usually Friday
- Written by me
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Find out where you actually rank
Run a free scan of your Google profile. About a minute, no login, and it shows you exactly what a nearby customer sees before they call someone else.