Websites
Do you need a new website to rank on Google Maps?
Usually no. Anyone who says otherwise before looking at your profile is selling you the wrong thing first.
Read it
Why it matters at all
Google favours profiles that look alive. A profile that has not been touched in eight months reads as a business that might not be open. Posting weekly is one of the cheapest signals you can send, and it is the first thing that falls off the list when work gets busy.
The reason people stop is not laziness. It is that they sit down to post and think nothing happened this week worth saying.
Things that count as something
- A photo of a job you just finished. No caption needed beyond where it was and what it was.
- A before and after, which is the single best performing thing most trades can post.
- The answer to a question a customer asked you this week. If one person asked, others are searching it.
- A seasonal note. Gutters in October, air conditioning in May.
- Something you are running low on, booked up for, or now offering.
- A new review you are proud of, screenshotted or quoted.
A photo from your phone with one honest sentence beats a designed graphic with nothing to say.
Keep it the same day every week
Pick a day and stick to it. Friday afternoon works for most trades because the week's photos are already on your phone. Ten minutes, one photo, two sentences, done. The consistency does more than the content.
What not to bother with
Do not write long posts. Almost nobody reads past the first line, and the first line is all that shows in search anyway. Do not share other people's articles. Do not post the same stock image every week, which looks worse than posting nothing.
If you will not do it
Be honest with yourself about this. A lot of owners genuinely will not keep it up, and that is fine, but then it needs to be somebody's job. Weekly posts written for you are part of the $299 plan, along with photos and review replies. What is included is on the pricing page.
